Every organisation
relies on brand popularity to know if it is a success or a failed venture. In
order to stay in the game, an organisation needs to be in touch with its target
audience.
This is the
digital information era and new as well as well- established ventures are
starting to find out just how important the internet is for their well being.
That is in terms of marketing, selling and passing information. That all this
can now be exclusively confined to the internet and have a business running
successfully is no longer unusual.
Just as one
would be mistaken to dispute that this digital multitasking age is a passing
fad, it would be wrong to assume that web content can be provided, managed and
monitored by just anybody in the organization.
A person
might know everything there is to know about a company, but be incapable of
online content presentation.
An example: A company’s communication person
decides to copy paste what appears on their newsletter to the “Home” page of
their site. About 5, 000 word count.
Humh..Seriously,
who has the time to scroll?
Web content is not print journalism.
Have you
noticed how newspapers present their online news? My point exactly.
When you
think of Web content, think of a marketing campaign. Less words, more visuals. Newspapers understood
this early enough.
Then there
is this big word that we content managers will throw at you just to see if you know what you are paying for;
Search Engine Optimisation ( S.E.O).
What this
entails is, there is a way content for the web should be presented. And this is
not just about grammar and punctuation.
"mango breakfast'' |
When you search “breakfast” on
images, what do you expect to find? Anything, coz we all eat lots of things for
breakfast, including coke and kangumu and that is an individual choice. But if
you search breakfast+mango. You might get something close to this. A search
engine will sift through all the teas and coffees, mueslis and kway teo and
find something with mango in it.
Articles
for the web need to be succinct enough so they can come up easily on search
engines. See this article(http://goo.gl/DZd40z). Repetitive? That is one method of S.E.O. Check out this article (http://goo.gl/g5QJPc.) For this one I used
links as well as keywords, so far it has received 77views, a lot for a very low key blog like this one.
In summary
what do content writers do?
- We combine text and visuals to create short, fun articles for you website.
- We optimize articles so your website does not come on page 16 in a search engine.
I re-wrote this